About Us
The principal of this business is Raja Mahendran. After obtaining his Master of Science degree in Entomology, he started his career as a pest controller in Sri Lanka and later became a licensed pest controller in Australia.
In the past 20 years he worked for two leading multinational manufacturers in the pest control industry and was based in Australia, France and Switzerland in global marketing positions.
He has developed and implemented creative and innovative turn around and growth strategies for Bayer and Novartis both at a global and country level, launched several pest control and farm hygiene products including insecticides, termiticides, rodenticides and disinfectants and supported the range with high impact promotions and training.
Having maximized sales, margins, market development, branding and strategic positioning for the multinationals and having participated in several strategic management (MGSM) and strategic marketing (Harvard) programs he is equipped with the latest techniques in marketing, strategy, sales. management, organization and planning to help grow the pest control industry.
- Strategic Marketing Program
(Harvard Business School)
- Strategic Management Program
(MGSM Australia)
- 20 years international exp.
- Bayer Business Unit Manager
(Australia)
- Bayer Global Portfolio Manager
(France)
- Novartis Global Brand Manager
(Switzerland)
International Pest Consultant | Basel, Switzerland - Operating Worldwide
Recent Achievements:
- Strategic Analysis of the Top 4 Non Crop Pest Control Product Mananufacturers
- Acquisition Target Strategic Analysis for world's largest Non Crop Company
- New segment Market Entry Strategy for global leader in Rodenticides
- Strategic Analysis of Termiticide Market and Market Entry strategy
- Acquisition Target Analysis for major Non Crop Company in the USA
- Global Distribution for two leading Termite Detection Systems